In this section, you will find articles about the use of color within various industries. Click to subscribe to our Color Articles feed in your newsreader.
For the first time in the 16 years that Pantone has been announcing its “Color of the Year,” two complementary, mid-tone shades are sharing this prestigious honor. Rose Quartz #13-1520 and Serenity #15-3919 are the interesting winners. Yes, the colors pale pink and equally gentle light blue are paired together for a combination effect that appeals more to emotions than ever before.
Unquestionably, 2015 was a stressful year globally. Because Pantone chooses its color of the year as a reflection of and response to societal trending, the calming, peaceful feelings evoked by these two non-threatening shades makes more sense in a nervous and unpredictable world. Rose Quartz has been described as gentle, persuasive, compassionate and composed. Serenity's blue tone captures the imagination with descriptions such as airy, weightless, relaxing, and tranquil. Pictures of endless sky come to mind. Put the two sweet colors together, and the effect is one of peaceful balance.
A second reason why these colors were chosen together is even more intriguing. Culturally, it would seem that the gender divide is narrowing rapidly lately. People are rebelling against the idea of being defined by the color and style of colors they choose to wear to express their personality and gender. The modern day connotation of pink for girls and blue for boys is being loudly challenged on the fashion runways, in Hollywood, and in the shopping malls and streets of America. Placing pink and blue side-by-side is a subtle way of blurring the contrasts by reflecting a new gender equality and fluidity.
With holiday gift giving just around the corner, the current color trends in jewelry might be fairly predictable: Everyone loves the sparkle of the traditional reds available in ruby, garnet and tourmaline, and the greens of emerald, peridot and tsavorite. Throw in some strategically placed diamonds, and you have a recipe for beautiful, eye-catching jewelry that will summon oohs and aahs when your gift is opened.
However, Christmas jewelry gifts are by no means limited to these two colors. This year's 2015 options include blues, pinks, gold, and romantic, dramatic combinations such as black/red, black/grey and black/deep crimson. Tribal jewelry themes are still popular and include a collection of deep rich, gemstone colors. Candy-colored quartz cocktail rings, necklaces, bracelets and earrings will be fun and festive.
The primary influencers for jewelry colors are exactly the same as for the fashion world in general. Italy and France set the new trends and the rest of the world, including this country, responds by creating new lineups. Sometimes, consumers just want a drastic change. Also, pricing and availability can affect which new fashions will be accepted or rejected. For example, yellow gold is regaining popularity this season because shoppers have grown somewhat weary of white gold.
Expect to see long, stackable gold necklaces, pendant earrings, gold collars worn close to the neck, and statement cuffs. J Crew offers a striking wide Russian gold-plated cuff with hand-set rose quartz and a variety of semi-precious glass stones. Brvtvs sells delicate 14k gold threaded chain earrings. Suzywan Deluxe Farrow Glitter Earrings are impressive large gold triangles with links that are futuristic-looking and yet still elegant. Over-sized gold, bamboo-design bangles, hoops and chokers will also be statement pieces.
Although most people will not immediately recognize them, all-electric Tesla cars are quietly gaining in popularity as they travel the highways and roads of the United States and abroad. Interestingly, while sales continue to grow, the company's car paint choices remain quite limited. Perhaps the youthfulness of Tesla Motors is a fair reason for the deliberate narrowness of color options.
It was in 2003 that PayPal executive Elon Musk stepped forward with an innovative approach to electric vehicles. Naming his company after Nikola Tesla, inventor of the AC induction motor, Musk purchased a former automotive plant in Freemont, California and began production of the Tesla Roadster. It debuted in 2008, offering 240 miles per electric charge and wearing a variety of fashionable colors. Fusion Red and Racing Green were the standard options. Metallic choices included Brilliant Yellow, Radiant Red, Signature Green, Glacier Blue, Obsidian Black, Thunder Grey and Sterling Silver. There were even a few lifestyle/premium choices: Arctic White, Very Orange, Jet Black and Electric Blue. At the time, some critics suggested that these car paint shades seemed remarkably similar to colors in the Lotus and Elise stables.
In 2012, Musk brought the Tesla Model S to the market. It was the first totally electric sedan, offering four doors, seating for seven passengers and huge cargo space. It also promised 265 miles per charge. In late 2014, the 85D and P85D, variations of Model S, added dual motors, all-wheel drive and a slight mileage increase to the prototype. All told, more than 50,000 Tesla cars are now on the road.
Who doesn't love gold? While no one seems to be able to pinpoint exactly when this lustrous, shiny metal became such a “hot item,” mention of it dates back thousands of years. Cherished by the ancient Egyptians for both its beautiful color and its rarity, from earliest days, gold and the color of gold have been associated with royalty, wealth, exclusivity, success and extravagance, and its allure has only increased with time.
Even today, treasure hunters continue to seek golden bounty in mines, archaeological digs and undersea wrecks. Most recently, the Eric Schmitt family, subcontractors for 1715 Fleet - Queens Jewels LLC, discovered a million dollars' worth of 300-year-old gold chain and coins just off Florida's coast. To date, divers such as the Schmitts have recovered $157 million of the estimated $400 million in lost treasure.
Aside from its investment value, around the world, the color gold carries a variety of meanings. For example, as a masculine color, gold is mostly associated with wealth in North America, but in Great Britain, it points to royalty. In China, gold symbolizes an earth element; in Japan it stands for wealth and strength. The European flag contains blue and gold to symbolize the unity among its nations.
To Christians, gold represents all the brilliance and magnificence that belongs to God. For Hindus, this color represents wisdom and knowledge. Golden halos surround the heads of many favorite deities. Muslims believe that green and gold are the colors of Paradise.
After answering that special proposal with an exuberant "I do," most brides are quickly confronted with the next most important decision: "What should I choose for my summer wedding colors?" The multiple wedding trends for 2015 offer a host of combinations for every taste, location and style.
Because color choices affect almost everything about a wedding, it is important to settle on a palette that feels right to the bride. Personal choice matters because those wedding colors can create the right mood, adjust energy levels, stir feelings and overall, create the perfect setting to be captured in photos and memories for a lifetime.
This year's summer weddings may be formal or informal, in the country or in the city, indoors or outside, in the backyard or in a church, on a hilltop or at the seashore. There are wedding colors for every setting and mood. Wise planners avoid focusing too much on a specific theme or it may unwittingly become the focal point of the wedding. Instead, they let the carefully chosen color scheme become the unifying agent. The following examples represent current color trends for creating a beautiful summer wedding celebration:
1. Blues, blues, and more blues - For the seaside or coastal wedding, Monaco, a soft royal blue; Rain, an even softer blue; organic Sage and Ivory are a lovely combination. Want to increase the energy level? Choose Scuba Blue, a much stronger passionate blue, balance it with equally intense Radiant Orchid, and keep everything from going over the top with lots of Bright White. Together, these colors can create their own carefree tropical paradise.
With holiday gift giving just around the corner, the current color trends in jewelry might be fairly predictable: Everyone loves the sparkle of the traditional reds available in ruby, garnet and tourmaline, and the greens of emerald, peridot and tsavorite.Read More
After answering that special proposal with an exuberant "I do," most brides are quickly confronted with the next most important decision: "What should I choose for my summer wedding colors?"Read More
This year, April will not only be welcoming colorful spring flowers, it will also debut the new, equally colorful Apple Watches.Read More
Valentine's Day and the colors of love will soon be upon us.Read More