In this section, you will find articles about the use of color within various industries. Click to subscribe to our Color Articles feed in your newsreader.
Pantone has recently announced its new Color of the Year as “Greenery” (15-0343), the brightest green it has highlighted to date. Replacing the soft and comfortable pink and blue colors of 2016, this shade of yellow-green is perky and zesty, practically oozing energy and expectation. After more than nine months of analyzing global color trends in interior design, graphic arts, fashion design, social media, technology and consumer products, the folks at Pantone have concluded that leafy green is ready for center stage, and hence the-colors-name.
Originally, this shade was popular in the ‘20s, when green first debuted on the cover of Vogue. It was also a player in the ‘60s, ‘70s, and to a lesser degree, in the ‘90s. Although not always an easy choice to wear, it remains the most soothing shade to the human eye. Green is also able to complement almost any other color, and as such, makes an ideal backdrop for other combinations. In fact, Pantone has dubbed Greenery “Nature's neutral.”
For those who are a bit hesitant, this yellow-green can be used in small strategic “pops” of color to awaken an otherwise staid and tired design. For example, Anthropologie sells the Leather Finn Rocker, a vibrant green leather rocker that would be an attention-getter in any living room or den. A painting, decorative art piece, pillows, vase or table centerpiece could also work to enliven a living space or office.
Valentine's Day is almost upon us again, and as you might expect, the majority of money will be spent on cards and flowers. Since red is firmly established as the most popular expression of passion and deepest emotion for this holiday, it continues to be the safe standby for a planned or last-minute Valentine gift. A single long-stemmed red rose carries a powerful message of commitment and deep love. Its effectiveness rivals an entire bouquet of red roses. However, traditional red roses, no matter the number, can seem "too easy" if given as the entire gift. Experts suggest including something else such as candy, cookies, candles or bath salts for a more personalized and longer-lasting statement.
Because today's younger generation is much less tied to tradition, 2017 trends suggest thinking outside the box for Valentine's Day. With 150 varieties of roses, consider asking your florist for some of the more unusual colors. Popular choices include orange, peach, lavender, hot pink, purple and an assortment of pastel, spring shades. Combinations such as orange/yellow/red, purple/pink/white, red/white/pink or purple/red can be strikingly romantic. Add a tiny flash of silver for a hint of sophistication for that really special someone.
Other suggestions to make your valentines day gift really special include recreating her bridal bouquet, choosing her favorite flowers or selecting those in her favorite color. A spray of roses can usually be added for that extra special “I love you” message. Tulips, lilies, orchids, and Gerber daisies are great possibilities. Valentine flower gifts that are organic and a bit on the whimsical side are also trending this year.
Is having the best possible color combination for your website design really that important? The answer is a resounding “Yes!” Some research indicates that almost 50% of your home page visitors will not return to a site that is visually unappealing, regardless of the excellence of the product or service being offered. It would seem that as important as new technology is, keeping your website attractive, relevant and trendy is definitely worth the effort.
The following are some questions to consider for optimizing your site with the best color combinations:
1. Who is your target audience? Gender, culture and age are important here. It seems that, while men prefer blue and orange combinations, women tend to enjoy red and yellow designs more. Overall, however, blue remains the most mutually popular website color for both sexes. Do you hope to garner worldwide interest? If so, you need to be aware that colors carry different meanings in different parts of the world. For example, purple may indicate passion, romance and mystery in Western culture, but in parts of the Middle East, it is suggestive of prostitution. In fact, it may not be the best choice for most products or services offered specifically to Christian, Jewish or Islamic populations. Similarly, white is pure and clean in the West but reflects unhappiness and bad fortune in India, China and Japan. Lastly, today's young people are much more attracted to vibrant website color designs than are their older counterparts, who tend to prefer more subdued sites.
If there were one color scheme to describe the 2016-2017 trends in large recreational vehicles (RVs), it might be summed up as “50 Shades of Greige.” This somewhat subdued, even understated marriage of grays and beiges continues to grow as a popular choice for camping vehicles, especially the Class A coach crowd. When you think about it, this actually makes sense, considering the type of consumers who are most apt to purchase luxury Class A vehicles. While they obviously must enjoy recreational camping and road trips, they are also probably accustomed to luxury surroundings in most situations.
Because gray tends to be a sophisticated and elegant color, its presence brings that sense of luxury right into the RV. With a slight tweak, beige can be either cool and reserved or warm and earthy. Put these two colors together in a paint blend such as Sherwin Williams' Perfect Greige 6073, Gray Area 7052, Agreeable Gray 7027 or Wool Skein 6148, and you have an organic blend that can warm up a space to make it friendlier or cool it down to a preferred level of elegance.
In reality, big RVs are not wearing a lot of painted wall space. Rich medium-brown to dark-brown wooden cabinetry is plentiful in every living area because it usually provides premium storage space, and most of that is located on the walls. Wicker Glazed Maple, Carmel Glazed Cherry, and Manhattan Glazed Maple are three wood finish choices in the 2016 Newmar Ventura and Ventura LE. While you might correctly guess the tones of the first two, the Manhattan Glazed Maple creates a much blacker shade of cabinets.
In the spring of 2015, adult coloring books hit the American market, climbing quickly to the top of Amazon's Best Seller list. Coloring pages for adults started appearing on Pinterest, and completed designs were proudly showcased on Facebook. Choices in crayons, gel markers and colored pencils became the topic of artsy discussions, as did highlighting and shading techniques. It seems the adult world had rediscovered the simple joys of colouring.
In truth, coloring books have been around for some time. In the 1880s, McLoughlin Brothers published “The Little Folks' Painting Book.” Richard Outcault introduced “Buster's Paint Book” in 1907, one of the first coloring books that would be designed to advertise everything from pianos to tobacco. Milton Bradley created its own line art in the 1920s, but it wasn't until the 1930s that crayons were invented, and a much less-messy medium increased the popularity of colouring pictures.
Very quickly, educators realized the value of kids' coloring pages. Not only could they keep restless hands busy during story time, but they also encouraged conceptual understanding, developed cognitive abilities, improved fine motor skills and might even be “spiritually edifying.” As a non-verbal medium, colouring sheets could be a valuable tool in ESL classes. They could also be used to motivate unwilling students to learn material they would otherwise find uninteresting.
Pantone has recently announced its new Color of the Year as “Greenery” (15-0343), the brightest green it has highlighted to date.Read More
Is having the best possible color combination for your website design really that important?Read More
If there were one color scheme to describe the 2016-2017 trends in large recreational vehicles (RVs), it might be summed up as “50 Shades of Greige.” This somewhat subdued, even understated marriage of grays and beiges continues to grow as a popular choice for camping vehicles, especially the Class A coach crowd.Read More
In the spring of 2015, adult coloring books hit the American market, climbing quickly to the top of Amazon's Best Seller list.Read More
With holiday gift giving just around the corner, the current color trends in jewelry might be fairly predictable: Everyone loves the sparkle of the traditional reds available in ruby, garnet and tourmaline, and the greens of emerald, peridot and tsavorite.Read More