In this section, you will find articles about the use of color within various industries. Click on the RSS icon to the subscribe to our Color Articles feed in your newsreader.
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Savvy Internet users have their own sense of style and trendiness. Currently, there are four popular basic color schemes for websites for 2013, and they all have one attribute in common: The beauty of any web design is really in its readability. According to design expert Kim Krueger, “Designs must enhance a site’s reading experience and complement the structure that best lends itself to readability, rather than distracting from the content.” This principle holds true for website color schemes as well.
One popular and effective new trend is a full-screen, grayscale background with pops of two or three bright accent colors. This design easily highlights important information and interactive elements, and users find access friendly and uncomplicated. It is a simple, direct presentation that gets the job done. One such bold color scheme is demonstrated by www.lotuscars.com. A black sports car sits amid grayed scenery. Limited use of bright yellow and bright red creates a striking impression. The message is clean and uncomplicated.
Muted pastels are also popular for 2013 website color schemes. Mixing soft neutral tones and a variety of light pastels creates a friendly, inviting screen. Because none of the color tones are too bold or overwhelming, a larger number of muted shades can be added. This color palette tends to invite hand-drawn, organic typefaces and charming, folksy illustrations.
Expect to see brides wearing a variety of colors at June weddings this year. Celebrities crashed through the white and ivory-only tradition last fall and left wide the gate for just about any color you can imagine. Even black is an option for those who want to make a lasting impression. The secret is to choose a dress that still has the look and style of wedding attire. For those whose skin tones are not complemented by white, the option to choose a favorite color can be a real confidence-booster. Of course, you can also choose to stay traditional with your white or ivory dress and add a sash and bright shoes for an extra splash of color.
Fashion experts predict that mint will be the most popular wedding color for June brides for several reasons. Martha Stewart Weddings is promoting this delicious sherbet color in dresses, accessories, decorations and flowers. Bright lemon yellow is suggested as the perfect accompanying color for a lovely summer wedding, especially an outdoor affair. The popularity of mint green may also be traced to the retro look of the 30’s and 40’s, which has seen somewhat of a renaissance in recent years.
Mint green is also a versatile color. Pair an intense shade of this green with an equally intense peach for a warmer feeling or lighten both colors for a cooler effect. In either case, the results will be a beautiful blend of timeless and modern influences. An alternative would be to pair mint green with gold for a slightly more elegant or evening wedding. OPI Nail Lacquer has a lush shade of matching mint green, Mermaid’s Tears, which would be perfect for a manicure or pedicure on this special day. Mint and chocolate is another option, especially for those who have an insatiable passion for chocolate in their lives. Oh the joys of chocolate cake and cupcakes with mint icing!
From its early identification with the Germanic root words "grass" and "grow," the color green has been associated with life, renewal and hope. Because in the natural, we are surrounded by a world of green trees, grass and meadows, the human eye feels very comfortable with this color and all its many shades. In fact, green not only dominates nature but also takes up the most space in the color spectrum that is visible to the eye. Its calming familiarity makes it the perfect backdrop or background for daily living, working and playing.
Since Pantone named Emerald its new Color of the Year, green has been receiving extra attention from both fashion and interior designers. Sexy, deep-green cocktail dresses and elegant jewel-tone evening gowns are currently in demand, but cheery, brightly patterned cotton sundresses and lime-green accessories and shoes are also showing up in department stores. When just one statement accessory is desired, an apple-green handbag is a perfect solution. Because this color works equally well with white, brown, gray or black outfits, there is no need to be continually switching purses.
Interior decorators love green because it doesn't shout for attention. Rather, it is comfortable providing a neutral background for a variety of regional and seasonal styles. For example, Benjamin Moore's Aganthus Green 472 is a mossy shade that is ideal for grounding other colors. Powerful corals, reds, blues or browns will feel right at home against such a gentle, backdrop. Similarly, Farrow and Ball's Stone White 11 is so quiet, the casual observer may not be able to tell if it is actually gray, green or taupe. To add some tropical or spring energy and excitement to a room, consider Benjamin Moore's Chic Lime 396. Paired with clean white, yellow or black, this fun color breathes life back into any space.
It was probably the ancient Egyptians who first introduced the world to the product we know today as cake. Baked primarily for religious ceremonies, this early creation bore little resemblance to the elaborately decorated and colorful confections we enjoy today. In fact, it was more like a honey-sweetened fruit-bread. Medieval versions were used as centerpieces for the tables of European aristocracy, but it was not until sugar became more readily available that French chefs popularized the idea of actually serving iced, sweetened cakes to guests who dined at their tables.
Because of their early cultural and religious significance, cakes have always played an important role at any commemorative event, and that has not changed. Today, colorful cakes are the focal point of weddings, birthdays, anniversaries, retirement parties, showers, graduations and holiday festivities. Decorating styles and icing colors continue to change slightly each year, but the perfectly decorated cake always blends into the overall decorating scheme of each special event.
According to Dawn Hodapp, former lead baker for Sun Valley Resorts, a soft, neutral color on a clean, simple cake shape is a sophisticated look for formal occasions. Picture stacked layers of a square cake in gentle grays or silver and adorned with pearls, pink flowers, and delicate ruffles. For a more dramatic effect, how about adding some black scroll work? Is black icing ever appropriate for a special occasion? Actually, black is one of the new trendy colors, especially for 2013 black-and-white weddings. Such cakes create a dramatic statement at the reception. Pairing black with a soft pink, gray or even a chocolate brown tones it down slightly.
Recently, the Indian tradition of Holi, also known as the Festival of Colours, was celebrated around the world. Wherever there are large Hindu populations, these joyous and sometimes raucous days of parades, bonfires, music and meals are always highlighted by the throwing of colored powders and the spraying of colored water. Although the holiday tradition originated in India and Nepal, the faithful of Bangladesh and Pakistan also participate. Even Hindu populations in the United Kingdom and the United States join in on the fun. Not-surprisingly, many non-Hindus can’t resist the colorful mayhem that accompanies this celebration. In big cities such as Houston, Austin, Washington and New York City, the attendance continues to grow each year.
One Indian tradition says that Holika, the wicked sister of King Hiranyakashipu, and the king’s son were placed together on a pyre, which was then lit. While the evil aunt was consumed by the fire, the innocent young boy survived. Hence, a commemorative bonfire is built from old wood and leaves each year and ignited late on the first night of Holi. This is also an occasion to burn away the old residue of winter and to celebrate the new life and rebirth the world experiences as spring finally arrives. In fact, Holi was probably an agricultural festival in ancient times. The green powders thrown on people symbolize vitality, fertility, happiness and life.
Holi also commemorates a second tradition, the love between Lord Krishna and his soul mate, Radna. Apparently, he was given permission to color her fair face to make her appear darker. He also loved playing with and splashing young maidens with water. Red, the dominant color of the holiday reminds participants of love and passion. As in the United States, sensuality and energy are symbolized by this color. However, in India, red is also the color of purity and a popular choice for weddings.