In this section, you will find articles about the use of color within various industries. Click to subscribe to our Color Articles feed in your newsreader.
Promoting your brand with visuals on social media is more than just sharing the right text or photos. Color is a valuable tool in your personal branding toolbox because it creates impact. That is why the psychology of color has become one of the most interesting and controversial aspects of marketing.
Why do visuals dominate Social Media?
Visual content is like music because in just a flash it connects the audience to a moment, message or experience. And just like a song that gets stuck in your head, visuals are sticky and hang around long after the first interaction with the eyes of the viewer. Brands and marketers initially are drifted by the attractiveness of Facebook's high user presence. However, gaining more social media experience makes their focus shift towards the more visually appealing platforms.
If we could do without colors, then God probably would have created humans color-blind. He has given us a vision that allows us to experience and identify a huge array of colors, and our minds associate all the object it sees with colors, hence there is no argument there that color is an important aspect of our lives.
Similarly, children associate everything that they see with colors too. Their tender minds are always in the learning process by observing new things, one thing that impresses their mind are the colors. Although in older days schools did not pay much attention to the colors of the classroom or colors of the furniture for they would prefer something that will be economical and functional, today the scenario is changing pretty fast. Schools are giving importance to colors and interior decorations too to enhance the learning environment. How the color alters the look of a classroom and its impact on the minds of children occupying it has been understood well. Each color has its own vibe and effect on emotions and for in a learning environment, a positive vibe and a positive impact on the mind is extremely necessary, which some of the colors help provide. The colors that are used in a classroom environment should aid in maximizing retention of information retention and also help encourage participation.
A variety of things cumulate to make an ecommerce site attractive enough to draw in customers and make them shop. But one factor many ecommerce owners tend to ignore is the power of their website's colour scheme.
How colours are used on your ecommerce website go a long way in convincing visitors to do exactly what you want on the website. The wrong selection of colours can lead to your website being regarded as off-putting or simply boring, while the right combination of colours can make your website the belle of the ball among competing e-retailers. According to Brendan Wilde of Umbrellar, “…what makes a website worth shopping on goes beyond its loading speed, security, or offerings. The website's aesthetics also plays a big part.”
Since your competitors are likely already figuring out ways to use colours to their advantage, you also need to learn how to win over more customers and make your online store first choice with the power of colours.
Before you decide on a colour scheme for your website, you need to first determine who your target market is and understand them. This is because what works for a particular group of shoppers will likely not work for a dissimilar one. For instance, what colour scheme works for women will likely not work for men.
With Halloween right around the corner, it's time to think about the scary colors associated with this very popular seasonal event. Being frightened a bit, but not too much, is part of the fun. However, certain colors have become the traditional spooky color favorites for this night-time celebration.
For example, especially in America, black is the winner as the scariest Halloween color, hands down. It is the color most associated with darkness, devilishness, and the unknown. In Ancient times, Halloween, or All Hallows' Eve, was considered the night when the veil that separated the living from the dead was at its thinnest. Spirits could return to earth, and they were not always well-intentioned.
The fact that this celebration is celebrated at night further links black to the dark and forbidding danger lurking just outside the safety of the cabin's or fire's light. Vampires, creatures of the night, wear black clothing and capes; bats and spiders are black, as are black cats. Witches also dress in dark spooky colors, although more recently, purple has been added to their wardrobe. Purple represents mystery, the supernatural, and the third eye. If you are looking for costumes, except to find black and purple robes, wigs, eye shadow, and lipstick.
You may have heard the terms CMYK full colour or PMS spot colour. Read on while I explain the differences between the two, plus the benefits and disadvantages of different printing technology commonly used in the printing industry.
There are many different types of printing methods and technology, most of which are more suitable for a certain variety of product or scenario. I have compiled a brief explanation of the different printing technologies available, to help you understand which option may have been used to print your business stationary and marketing material.
What is Offset Printing?
The relationship between off set printing and digital printing could be compared to the vinyl record and CD or DVD. Offset printing uses ‘analogue technology' (plates and blankets), but produces a higher resolution print and a much faster sheet rate than a digital press.
Set up costs for offset printing is higher than digital printing, but run on costs (cost per sheet) are a lot lower. This traditional printing style is commonly used to manufacture a range of products such as business cards, flyers, magnets, stickers, brochures, duplicate invoice books, letterheads - generally in run sizes of 500 sheets +
A variety of things cumulate to make an ecommerce site attractive enough to draw in customers and make them shop.Read More
With Easter just around the corner, department stores, dollar stores, and even specialty shops are restocking shelves with familiar packages of egg coloring kits.Read More
Pantone has recently announced its new Color of the Year as “Greenery” (15-0343), the brightest green it has highlighted to date.Read More