Color Blog - Page 3

Colour in Branding

Colour psychology is an increasingly important part of logo choice and branding strategies. Explore the choice of 20 top companies and what they represent.

Unlocking the Power of Colour Psychology in Interior Design

Colours are the vital elements of visual language which people are conscious about. We use colours to delight the atmosphere or surroundings. Anything which is colourful will attract our eyes more quickly than a colourless object. This tendency of colour is called as colour psychology. Now a days colours are used more intensely in various platforms in our day-to-day life like giving presentations, drawing maps, brand promotions, etc.

Each Colour has its own psychological effects and can influence people in its own way. Blue is calm and provides a sense of security, Green creates a sense of harmony, Purple develops problem-solving skill and creativity where Red creates a sense of urgency.

Colour means a lot to interior designers. They study each and every shade of colour to get the desired results and most of all they study the psychological effect of colours. In the following infographic you will understand the effects of colour psychology and how does it impact on interior design. You will know which the brand colours are and how they influence people. Also, you will get an idea about the favourite colours according to the ages and genders and their attributes.

Pantone Color of the Year: Greenery - The Brightest Green for a Refreshing, Revitalizing Trend

Pantone has recently announced its new Color of the Year as “Greenery” (15-0343), the brightest green it has highlighted to date. Replacing the soft and comfortable pink and blue colors of 2016, this shade of yellow-green is perky and zesty, practically oozing energy and expectation. After more than nine months of analyzing global color trends in interior design, graphic arts, fashion design, social media, technology and consumer products, the folks at Pantone have concluded that leafy green is ready for center stage, and hence the-colors-name.

Originally, this shade was popular in the ‘20s, when green first debuted on the cover of Vogue. It was also a player in the ‘60s, ‘70s, and to a lesser degree, in the ‘90s. Although not always an easy choice to wear, it remains the most soothing shade to the human eye. Green is also able to complement almost any other color, and as such, makes an ideal backdrop for other combinations. In fact, Pantone has dubbed Greenery “Nature’s neutral.”

For those who are a bit hesitant, this yellow-green can be used in small strategic “pops” of color to awaken an otherwise staid and tired design. For example, Anthropologie sells the Leather Finn Rocker, a vibrant green leather rocker that would be an attention-getter in any living room or den. A painting, decorative art piece, pillows, vase or table centerpiece could also work to enliven a living space or office.

Valentines Day Flower Trends: Embrace Unconventional Colors and Personalization

Valentine’s Day is almost upon us again, and as you might expect, the majority of money will be spent on cards and flowers. Since red is firmly established as the most popular expression of passion and deepest emotion for this holiday, it continues to be the safe standby for a planned or last-minute Valentine gift. A single long-stemmed red rose carries a powerful message of commitment and deep love. Its effectiveness rivals an entire bouquet of red roses. However, traditional red roses, no matter the number, can seem "too easy" if given as the entire gift. Experts suggest including something else such as candy, cookies, candles or bath salts for a more personalized and longer-lasting statement.

Because today’s younger generation is much less tied to tradition, 2017 trends suggest thinking outside the box for Valentine’s Day. With 150 varieties of roses, consider asking your florist for some of the more unusual colors. Popular choices include orange, peach, lavender, hot pink, purple and an assortment of pastel, spring shades. Combinations such as orange/yellow/red, purple/pink/white, red/white/pink or purple/red can be strikingly romantic. Add a tiny flash of silver for a hint of sophistication for that really special someone.

Other suggestions to make your valentines day gift really special include recreating her bridal bouquet, choosing her favorite flowers or selecting those in her favorite color. A spray of roses can usually be added for that extra special “I love you” message. Tulips, lilies, orchids, and Gerber daisies are great possibilities. Valentine flower gifts that are organic and a bit on the whimsical side are also trending this year.

Optimizing Your Website Design with the Best Color Combinations

Is having the best possible color combination for your website design really that important? The answer is a resounding “Yes!” Some research indicates that almost 50% of your home page visitors will not return to a site that is visually unappealing, regardless of the excellence of the product or service being offered. It would seem that as important as new technology is, keeping your website attractive, relevant and trendy is definitely worth the effort.

The following are some questions to consider for optimizing your site with the best color combinations:

1. Who is your target audience? Gender, culture and age are important here. It seems that, while men prefer blue and orange combinations, women tend to enjoy red and yellow designs more. Overall, however, blue remains the most mutually popular website color for both sexes. Do you hope to garner worldwide interest? If so, you need to be aware that colors carry different meanings in different parts of the world. For example, purple may indicate passion, romance and mystery in Western culture, but in parts of the Middle East, it is suggestive of prostitution. In fact, it may not be the best choice for most products or services offered specifically to Christian, Jewish or Islamic populations. Similarly, white is pure and clean in the West but reflects unhappiness and bad fortune in India, China and Japan. Lastly, today’s young people are much more attracted to vibrant website color designs than are their older counterparts, who tend to prefer more subdued sites.