Are you ready to get serious about making sure your website attracts visitors beyond your immediate friends and family? Then you need to get acquainted with the simple (but incredibly influential) color wheel.
Of course, you also need to understand the ins-and-outs of page rankings, search engine optimization, and other methods of making certain individuals land on your website instead of a competitors. However, utilizing the color wheel during your webpages design process is an excellent way to start your business or organization on the right path.
If youre not familiar with the color wheel, dont fret; its really quite basic:
In a circular format (reminiscent of a C,wheelC., hence the term C,color wheelC.), primary and secondary colors are laid out. Primary colors are red, blue, and yellow, those colors which cannot be made by mixing other colors together. Secondary colors are those which can be made by mixing two primaries (for instance, red and blue creates purple; blue and yellow, green; and red and yellow, orange.)
(NOTE: Tertiary colors may also be included on some colors wheels which are more complex.)
A very basic color wheel will consist of the abovementioned six primary and secondary hues and may include a variety of shades (darker than the hue) or tints (lighter than the hue). Colors opposite one another on the wheel are considered to C,complementC. one another; those directly next to one another are contrasting and do not tend to look pleasing to the human eye when used together.
Given this straightforward information, you can use a color wheel to more effectively determine which hues to use on your website. Unfortunately, most novice (and some seasoned) professionals simply choose whatever shades they prefer; but personal leanings are not a scientific way to boost web traffic. (even if you have unlimited bandwidth with a cheap web host).
Instead, its wise to pick two general hues for your website (any more and youll risk creating a colorful chaos). Specifically, pick complementary hues (those across from one another on the color wheel.) For instance, use shades of yellow and purple; or, if you prefer, try blue and orange. Again, remember that youre not deciding based on your favorite colors; youre actually being much more calculated.
Traditionally, complementary colors make observers feel a bit calmer. Thus, if they are relaxed, they tend to be more open-minded. If youre selling a product or service on your website, wouldnt it make sense to put your prospective customers at ease? With a simple nod to your color wheel, you can choose complementary hues that will resonate with clientele on a subconscious basis.
If youre not convinced of the power that a color wheel can have over sales and visitors, why not try an experiment? Compose two identical (text-wise and format-wise) web pages, but use complementary colors in one and random colors in another. Then, send the links to some friends and family. Gather as much data as possible on which page appeals to people more; youre likely to find out just why designers across the globe swear by the color wheel!
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