Your logo is the thing you want to stand out to visitors of your web page. It is an important symbol that will be associated with your page and your product, if you are selling anything. The design should be appropriate, but if the wrong colors are used, your logo will be forgettable. Logo colors should be chosen carefully.
The first thing you should think about when designing a logo is what feeling do you want to evoke from the viewer of your web page. What type of web page are you creating? Let us say you are creating a web page for a candle company. What type of emotion do you want a viewer to feel, which they will associate with your product? Do you want them to feel tranquil? Colors in the cool color group such as green and blue may have a calming affect on those that visit and see your logo. Is your candle business targeting women? You could use a warm/cool color such as lavender. This often invokes the feeling of romance. Lavender can also stir up nostalgia and memories, so if you have a scrapbooking web page that might be a great color to use in your logo colors.
You should have at least two colors for your logo - primary and secondary. The primary color will be the most dominate. The secondary color should compliment the primary color. It should accent the primary color - not contrast with it. If you want, you can add a third color, but do not add too many different colors. If you ever want to have the color printed on paper or a business card, more than three colors will get expensive.
If you have a web page that you want people to get fired up and excited about, choose a warm color such as red, yellow, or gold. If you want the visitor to get excited, but would like to tone down emotions that are too strong, look towards the cool or neutral colors and use something light such as a pink, pale yellow, or peach color in your logo.
You must sometimes be careful using logo colors that are somehow associated with another product. For example, if you use a certain shade of pink in your logo, many people may see it as "Pepto-Bismol pink." That is an example of color recognition - a color that is so closely associated with a product that people have a hard time disassociating it.
Your logo is an important part of your web page and the logo colors should reflect the general mood of the page.
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